Lily & Laurent: Our Story
Lily & Laurent: A Montreal Story of Style, Passion, and Purpose
By: Lily Gauthier
Growing up in the heart of Montreal, siblings Lily and Laurent were surrounded by a vibrant mix of cultures, fashion, and creativity. From the bustling streets of Old Montreal to the city’s cozy, family-run boutiques, they spent their childhood inspired by the art of design and the beauty of everyday clothing. For them, fashion wasn’t just about trends—it was about storytelling, comfort, and self-expression.
Lily, with her keen eye for detail, loved sketching outfit ideas after school, dreaming of designs that felt both timeless and fresh. Laurent, on the other hand, had a natural instinct for textiles and patterns, often rummaging through fabrics and color swatches in local markets. Together, they made the perfect team: Lily envisioned the designs, and Laurent brought them to life.
"Affordable Fashion for Everyone"
As they grew older, they noticed something that troubled them: fashion was becoming inaccessible. Everywhere they turned, clothing prices soared while quality seemed to take a backseat. For families and young people especially, buying a beautiful, well-made outfit felt like a luxury that many simply couldn’t afford.
This realization sparked an idea. Why not bring their shared love of fashion to the world while keeping it affordable and rooted in their Canadian identity? Thus, Lily & Laurent Montreal was born—a brand built on a passion for design, inspired by Canadian style, and driven by the belief that beautiful fashion doesn’t have to break the bank.
Canadian Inspiration, Global Appeal
From cozy knits that embrace the spirit of winter to versatile pieces for everyday wear, Lily & Laurent is proud to deliver clothing that reflects both their home city’s charm and a modern, global style. Whether it’s the warmth of a well-made coat on a cold day or the effortless feel of a perfect summer dress, each piece is crafted to be thoughtful, comfortable, and timeless.
"We want people to feel good in what they wear," Lily explains. "Fashion should be accessible. It’s a way to express yourself, connect with your community, and step into the world with confidence."
Laurent adds, “As a small business, we understand that every dollar counts. That’s why we’ve worked hard to keep our prices fair and our quality high. Everyone deserves clothing they love, without the stress of overspending.”
Fashion with Heart
Lily & Laurent’s journey is more than a business—it’s a labor of love. Their collections are a reflection of their Montreal roots and their deep desire to share those inspirations with customers around the world. Every time you shop with Lily & Laurent, you’re not just buying clothes; you’re becoming part of a story about family, passion, and the belief that great fashion can be for everyone.
At the end of the day, Lily and Laurent remain true to their humble beginnings. They’re still the same siblings who grew up imagining new designs and dreaming of a brand that could make a difference. And now, through Lily & Laurent Montreal, they invite you to be part of their dream.
Explore the collection today and discover affordable, Canadian-inspired fashion—designed with love, delivered with care.